Lanay Natural Products: A Journey of Resilience and Innovation
In the heart of Erbil, Iraq, a dynamic startup is making waves. Lanay Natural Products, a youth-owned enterprise, stands as a testament to the entrepreneurial spirit of its founder, Amez Abdullah. Amez is a Kurdish entrepreneur whose proactive approach to business has led her to establish one of the few female-led ventures in Iraq. Her journey is marked by courage and determination, embodying the resilience of both herself and her business.
Lanay offers a wide range of natural cosmetics, including body, hair, and skin care products meticulously crafted from nature’s raw materials. Sourced from plants, minerals, and renewable natural resources, these products undergo minimal processing to preserve their natural goodness, ensuring they have the least impact on humans, animals, and the environment. Designed to enhance and promote the health and beauty of the body, skin, and hair, Lanay’s natural cosmetics also contain nutraceutical additives like skin vitamins to further enhance their skin-nourishing properties. Free from petroleum-based ingredients, our products are a testament to our commitment to purity and sustainability.
Operating from a comprehensive 250-square-meter office space, Lanay Natural Products boasts both sales points and a well-established business front desk. This integrated setup reflects a commitment to efficiency and excellence, showcasing the dedication of Amez and her team. Within this space, a small-scale factory has begun production, thanks to strategic business alliances. With plans for expansive growth, Lanay is poised for a bright future.
Lanay’s products have undergone rigorous testing and extensive in-house market research, proving their acceptance within the consumer base. The startup has a compact team of 3-4 members, and despite its size, it has garnered significant support from investors. This support is due in part to its unique position as the first female-owned startup in Erbil with official authorization for beauty product manufacturing.
The business targets a demographic that is predominantly female (80%) and male (20%), spanning Erbil, Sulaymaniyah, and the entirety of Kurdistan. Consumers range from 15 to 50 years old, reflecting the broad appeal of Lanay’s products. Looking ahead, Amez envisions diversifying the product line to include exclusively organic offerings, further cementing Lanay’s commitment to quality and innovation.
Despite the obstacles faced by local and national businesses, Amez Abdullah’s unwavering dedication shines through. Lanay Natural Products eagerly anticipates the opportunities that lie ahead, ready to overcome challenges and continue its journey of resilience and innovation.
GroFin’s financing through the Orange Corners Innovation Fund – OCIF- a subsidy program of the Netherlands Enterprise Agency has enabled Lanay to be a more resilient company, poised to shape the future of marketing in Iraq. The funding helped in initiating the production of 50,000 bottles of shampoo monthly. and purchase of empty bottles to contain the shampoo product. The comprehensive investment plan aims to initiate monthly shampoo production, ensuring a consistent supply of high-quality natural cosmetics to meet the demands of Lanay customers in the Kurdistan region.
Ahsur Babil Sumer
Entrepreneurs Ammar Jamal and Manaf Mohamed established Ahsur Babil Sumer- a platform that aims to create an all-in-one purchasing platform for restaurants, hotels, and cafes in Iraq. Their primary objective is to establish an integrated purchasing platform catering to the needs of restaurants, hotels, and cafes within Iraq. Through this platform, these establishments could conveniently place orders for all their raw materials.
The company is driven by the intention to alleviate common challenges experienced by businesses in this sector. These issues include the inconvenience of making numerous daily calls to suppliers, slow deliveries leading to increased costs, the requirement for distinct purchase managers and accountants, absence of proper restocking mechanisms, and the absence of a marketplace for comparing prices.
In a challenging business landscape, their platform emerged as a valuable solution, enabling enterprises to operate more efficiently and make well-informed decisions regarding their product choices. Moreover, the platform connected businesses with a network of reputable suppliers, ensuring confidence in partnering with companies committed to adhering to best practices.
Branded as “Caffeine” which is innovative online platform aimed at simplifying the process of sourcing and procurement of Food and Beverage (F&B) supplies. The platform was established with the objective of connecting F&B businesses with reliable products and creating a seamless experience for all transactions related to F&B supplies.
Caffeine offers a comprehensive range of products to cater to the diverse requirements of the F&B industry. With over 1000 SKUs from over 80 brands, the platform offers everything from food ingredients to equipment and supplies. The platform is designed to be user-friendly, enabling F&B businesses to easily search and compare products, place orders, and manage transactions.
GroFin’s 250K loan helped the company to fulfil its business needs that include the addition of more stock and brands to its current product offerings to cater to the increasing demands of its customers as well as the company need to expand its storage capacity by adding more industrial shelves and increasing its inventory to accommodate new brands.
GroFin’s financing helped the company to manage its stock efficiently and reduce the need for frequent replenishment. Additionally, the expansion of the storage capacity enabled the company to take advantage of bulk purchases and reduce its costs, leading to an increase in its profit margins.
The critical financing received from GroFin through the Northern Iraq Investments has helped the company to remain competitive and meet the evolving demands of the market and guarantee the long-term growth and success of the business.
GroFin through NII aims to provide financial support to established businesses in Northern Iraq, helping them sustain employment opportunities and livelihoods.
Awrosoft company
Awrosoft company, a leading provider of custom software development and IT consulting services, has emerged as a true success story in the post-COVID-19 era. As the world grappled with the challenges brought by the pandemic, Awrosoft faced significant hurdles to sustain its operations and continue its innovative work. However, with the support of a crucial funding injection from GroFin, the company was able to overcome these difficulties and regain its position as a powerhouse in the IT industry.
The timely investment provided by GroFin through support from USAID proved to be instrumental in Awrosoft’s resurgence. The funding enabled the company to weather the storm of the post-COVID-19 era by sustaining its workforce, investing in technological advancements, and adapting its services to meet the changing needs of the market.
With renewed financial stability, Awrosoft continued to deliver exceptional software solutions and IT consulting services, further solidifying its reputation for excellence and innovation.
Today, Awrosoft stands as a shining example of how strategic investments and collaborative partnerships can empower companies to navigate challenging times successfully. The company’s growth trajectory since the funding injection has been remarkable, with an expanded client base, increased market share, and a stronger presence in both local and international markets.
Thanks to the support provided by Northern Iraq Investments, Awrosoft not only overcame the difficulties of the post-COVID-19 era but emerged as a stronger, more resilient organization, poised to shape the future of information technology.
GroFin through NII aims to provide financial support to established businesses in Northern Iraq, helping them sustain employment opportunities and livelihoods.
Awrosoft company
Awrosoft company, a leading provider of custom software development and IT consulting services, has emerged as a true success story in the post-COVID-19 era. As the world grappled with the challenges brought by the pandemic, Awrosoft faced significant hurdles to sustain its operations and continue its innovative work. However, with the support of a crucial funding injection from GroFin, the company was able to overcome these difficulties and regain its position as a powerhouse in the IT industry.
The timely investment provided by GroFin through support from USAID proved to be instrumental in Awrosoft’s resurgence. The funding enabled the company to weather the storm of the post-COVID-19 era by sustaining its workforce, investing in technological advancements, and adapting its services to meet the changing needs of the market.
With renewed financial stability, Awrosoft continued to deliver exceptional software solutions and IT consulting services, further solidifying its reputation for excellence and innovation.
Today, Awrosoft stands as a shining example of how strategic investments and collaborative partnerships can empower companies to navigate challenging times successfully. The company’s growth trajectory since the funding injection has been remarkable, with an expanded client base, increased market share, and a stronger presence in both local and international markets.
Thanks to the support provided by Northern Iraq Investments, Awrosoft not only overcame the difficulties of the post-COVID-19 era but emerged as a stronger, more resilient organization, poised to shape the future of information technology.
GroFin through NII aims to provide financial support to established businesses in Northern Iraq, helping them sustain employment opportunities and livelihoods.
Awrosoft company
Awrosoft company, a leading provider of custom software development and IT consulting services, has emerged as a true success story in the post-COVID-19 era. As the world grappled with the challenges brought by the pandemic, Awrosoft faced significant hurdles to sustain its operations and continue its innovative work. However, with the support of a crucial funding injection from GroFin, the company was able to overcome these difficulties and regain its position as a powerhouse in the IT industry.
The timely investment provided by GroFin through support from USAID proved to be instrumental in Awrosoft’s resurgence. The funding enabled the company to weather the storm of the post-COVID-19 era by sustaining its workforce, investing in technological advancements, and adapting its services to meet the changing needs of the market.
With renewed financial stability, Awrosoft continued to deliver exceptional software solutions and IT consulting services, further solidifying its reputation for excellence and innovation.
Today, Awrosoft stands as a shining example of how strategic investments and collaborative partnerships can empower companies to navigate challenging times successfully. The company’s growth trajectory since the funding injection has been remarkable, with an expanded client base, increased market share, and a stronger presence in both local and international markets.
Thanks to the support provided by Northern Iraq Investments, Awrosoft not only overcame the difficulties of the post-COVID-19 era but emerged as a stronger, more resilient organization, poised to shape the future of information technology.
GroFin through NII aims to provide financial support to established businesses in Northern Iraq, helping them sustain employment opportunities and livelihoods.
